With exit rumours mounting in the past few weeks, PSG have slapped a huge 300 million Euro price tag on attacker Neymar - a figure that sends a strong and clear message to any potential suitors.
This is not a number that ties in with club president Nasser Al-Khelaifi's recent comments, with the PSG boss seeming to show his discontent with Neymar and even opening the door to a potential exit for the Brazilian.
In fact, it would now seem that this message is suggesting that Neymar is virtually not for sale, as no club could afford the hefty sum that PSG are demanding. However, this could just be the French side's way of scaring off Barcelona from making a move for their star player.
The Spanish champions have reportedly changed their transfer strategy, and are now keen on bringing former Barça star Neymar back to Catalonia this summer.
For this to happen, a PSG move for Atlético Madrid forward Antoine Griezmann could be key, as it could lower the French champions' asking price for Neymar.
The fact that PSG are willing to put a price tag on Neymar could suggest that this is the beginning of the end for the Brazil international at the French club, although if they stick to their eye-watering asking price, it would be impossible for him to secure a move away.